eCOPET - the 1st foam-based Skinpack tray

Posted by DavidRiley on June 17, 2015

Two highly decorated products born and bred in Ireland

rPETeCO compliments Ireland’s favourite pork products with a 1st in a foam-based skinpack .


O’Brien’s Fine Foods found Holfeld Plastic’s eCoPET  Vacuumed Skinpackaging a compelling product alongside a Skinpack portfolio  that is rapidly expanding and gaining in reputation.

eCOpet ,more familiarly known as rPETeCO, is a trophy-winning low carbon, lightweight in packaging developed, blended and manufactured in Ireland by Holfeld Plastics part of Waddington Europe.

O'Brien’s Fine Foods located in the heart of Ireland is a heavyweight in pork processing with award-winning premium ranges sold throughout Ireland and the UK.

This is a family business established in 1978 operating out of two sites in Kildare and Offaly.  The company produces premium quality cooked hams and breakfast meats under the Brady Family and Rudds brands using Board Bia approved pork. 

The range comprises dry cured rashers, kid’s range, plump puddings and sizzling sausages.


O’Brien’s Fine Foods was the first Irish ham producer certified by Bord Bia as exclusively using all Irish pork. The company now employs 225 people in two plants in Timahoe and in Birr, Co Offaly.

It has a significant share of the pre-packed sliced cooked market and has won Blas na HEireann Food award, numerous Craft Butcher Awards and Great Taste awards.

Versatile Packaging, Holfeld’s key distribution partner in Ireland, was briefed to rebrand O’Brien’s famous and well established  Breakfast range from Roulade Puddings Sausages and Filled back  Bacon products.

Versatile Packaging and Holfeld Plastics is the perfect business compliment, a successful joint venture nurtured over  a 15 year association between two long standing Irish companies engaged in supplying and delivering packaging products to the meat processing industry.

On the one hand a packaging manufacture with a 38 year history manufacturing a broad range of packaging for food and non-food sectors and on the other a successful distributor representing a comprehensive, turnkey range of packaging products and services with a gilt edged customer base reaching into mainlandEurope.

 The Perfect Blend - meeting the brief – a greener, sustainable stand-out packaging

Versatile called in Holfeld Plastics. During 2014/15 Holfeld had carried off a number of awards for its low carbon, lightweight rPETeCO material.


rPETeCO is a relatively new and innovative material for brand owners  and retailers alike looking to add value in their packaging and to enhance their environmental credentials. The material has a non-plastic appearance is irresistibly tactile with a unique textured finish, blended with up to 90% post - consumer recyclate. 

rPETeCO seemed the perfect match meeting the brief in every aspect, offering a unique textured finish and exclusive to Holfeld customers .  After consideration Rudd’s chose an artisan look with a slate grey tray finish combined with a vibrant complimentary sleeve. rPETeCO was also selected for a skinpack product, using the very new D13/13 -6 cavity tray - a first in a foam-based product for Vacuumed Skin packaging.

Other trays supplied were a C2D,C4/32  and C4J.