Benefits for Retailer

Consumer feedback has shown overwhelming support for the wider use of recycled materials in packaging and the potential to increase sales. In consumer research studies commission by WRAP in the U.K., 86% of consumers felt it would be a good thing if packaging contained recycled plastic, and 78% of respondents said they would feel more positive about a product or manufacturer whose packs were made of recycled plastic.

The research also revealed that consumers can be more inclined to buy products which use recycled plastic packaging. Of those surveyed, 82% said that they would not be put off buying food if packaged in recycled plastic packaging. An amazing 90% of respondents said that manufacturers and retailers should “just get on with it” and use as much recycled plastic as possible.

Consumer surveys carried out by major retailers such as M&S also show strong consumer support for the use of recycled material in packaging with 85% of respondents saying it would make them feel better about shopping at M&S.