Benefits for the Consumer

•    Use of rPET is a form of reassurance to the consumer that the company is serious about its social responsibility obligations.

•    Consumers are increasingly concerned about the environmental impact of packaging, and recycled content in packaging can be part of the solution.

•    The consumer sees use of rPET as a sign of competitor differentiation.

•    From the consumer’s perspective, packaging products in recycled PET is possible without compromising performance, physical properties, storage stability or visual appeal.

•    Unlike virgin PET, the price of rPET is not inextricably linked to the price of oil, so fluctuating packaging costs do not need to be passed on to the consumer.